Product Lifecycle Management Alliances
Creating platforms of collaboration for partnerships, alliances, channels, and communities in PLM software markets.
What Happened to the PLM VAR Channel? It’s no secret that performing as a channel partner or Valued-Added Reseller (VAR) in PLM software solution markets (e.g. PDM, CAD, CAE, CAM, MBSE, CM, DMfg, etc.) is challenging enough during the best economic conditions. It’s even more difficult during a recession, if not nearly impossible in a... Continue Reading →
Myth-Stakes of Partner Building 107: Independent PLM software providers expecting that selling through an indirect reseller channel will take less time, skill, or investment than with a direct sales strategy. Over the years I have spoken with a variety of managers at new and old, small and large software providers across the many solution market... Continue Reading →
State of PLM Channels, Alliances & Partnerships "Are PLM channels healthy and growing, or are they challenged and failing?" "Are PLM partnerships and alliances becoming more common and valuable, or are they increasingly an energy-sapping distraction that rarely produces as promised?" "Should resellers and consulting service providers seek more partnerships with different solution providers, or... Continue Reading →
Myth-Stakes of Partner Building 104: Expecting that channel partners will be eager to invest in a new PLM market segment, a new technology, or a new product introduction from a new ISV, even when it would improve the partner’s own business viability as traditional channel models are being disrupted if not failing. It is no... Continue Reading →
Myth-Stakes of Partner Building 103: PLM channel partners won’t invest in a relationship, or even invest in their own performance as a partner, if they don’t have something in which they can take ownership. In this series of PLM Alliance Alchemy posts we are examining the more common myths and mistakes in partner, alliance, and... Continue Reading →
Myth-Stake of Partner Building 102: Collaborating as PLM partners does not mean suspending reality or believing in the fantasy that each partner does not have their own special self-interests which will always be far more important than those of the partnership. In this series of Alliance Alchemy© posts on the myth-stakes of partner building, we... Continue Reading →
PLM Alliances Myth-Stakes of Partner Building 101 The most successful partnerships do not revolve around technology and products, nor sales capacity and marketing might. Neither are they based initially on shallow respect and trust which must be earned over the long-term. Instead, partnerships are best formed from an aligned, shared vision of market trends and emerging opportunities.... Continue Reading →