Consulting Services

PLM Channel Consulting, Marketing Projects, and Business Development Services

PLM Alliances offers Independent Software Providers & Vendors (ISP, ISV), System Integrators (SI), Value Added Resellers (VAR), and Value Added Collaborators (VAC) a portfolio of professional PLM channel consulting and marketing services that spans the business development lifecycle of a PLM partner, alliance, channel, and community program.

Because PLM Alliances works only in Product Lifecycle Management (PLM) software markets, we immediately understand the context, opportunities, challenges, technical issues, and competitive dynamics of the many solution segments which comprise the $40B global PLM economy. These PLM software markets — both large general purpose and focused niche — include PDM, CAE, CAD, PPM, CM, Viz, CAM, DMfg, AMT, and EIM among many other solution spaces.

The portfolio of PLM channel consulting, marketing, and business development services which PLM Alliances can provide includes:

  • √  Independent 360 Degree Survey of Channel Program Partners & Customers 
  •   Partner Identification, Recruitment and Development Campaign Manager
  •   Creation and Presentation of an Unbiased Channel SWOT Analysis 
  • √  Partnership Space Opportunity Identification, Reconnaissance, and Validation
  •   Industry Strategy, Go-to-Market Plan and Channel Model for Partner Development
  •   Re-Imagineering of Collaboration Possibilities and Alliance Opportunities
  • √  Assessment of Partner Readiness and Channel Friendliness
  • √  Facilitation of a Channel Program Design Charrette
  •   Market Positioning, Messaging, and Value Proposition for the Partner Chain
  •  New Partner Identification, Engagement, Qualification, Ranking and Recruitment
  •   Sales Enablement Collaterals, Go-to-Market Playbooks, and Sales Presentations
  •   Authoring of Blogs, Articles, Whitepapers, Case Studies, and Success Stories
  •   Website and Webinar Content Review, Creation, and Tuning
  •   Partner Ambassador, Market Evangelist, and Analyst/Media Engagement
  •  Partner Conferences, Webinars, and Sales Meeting Support
  •  Channel Business Development and Sales Rep Training and Coaching
  • √  Sales Partner Lead Generation Initiatives and Campaign Manager
  •   Community Ecosystem Ideation, Creation, Vetting, and Expansion
  • √  Business Development Team Development and Hiring
  •  Interim or Transitional Partner, Alliance, or Channel Manager

We help small to mid-size organizations that often do not have the resource bandwidth or expertise to perform the above functions and who from time-to-time need an extra hand, head, and heart. Other organizations we assist may have very experienced partner and marketing managers, yet still value external perspectives, insights, vetting, and opinions to avoid being seduced by group think that risks missing breakout improvements or new market opportunities.

To deliver these services, we work with clients in a highly collaborative hands-on style, often embedded as a team member for the duration of the assignment, whether it be a month or a year. And since our focus is on producing business results, not written reports, we don’t leave after the strategy or plan is developed, but remain deeply involved to participate in or lead the execution until the desired outcomes are achieved.

To request more information, work examples, or client references for any of these services please contact Rich McFall directly at or +001.636.745.0122.

Read more about the common myths and mistakes of PLM partner building, which PLM Alliances helps our clients to avoid, at Alliance Alchemy.

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