Client Reference F

PLM Alliances Client Reference Example F

Tags: Alliance Creation, Alliances, Market Strategy, Marketing Collaterals, Website Content

As an invited founding member of the organizing Executive Committee, Rich McFall through PLM Alliances contributed to the establishment of a new industry-wide partnership and marketing alliance whose mission was to educate, advocate, collaborate, and innovate for the democratization of engineering simulation software technologies.

Our contributions were numerous and included:

  • alliance ideation and formation
  •  messaging, positioning and branding
  •  presentation materials
  •  website structure and content
  •  sponsor recruitment and deliverables
  •  industry engagement initiatives
  •  collaboration with contributors, moderators, volunteers, and sponsors


Visit the “Revolution in Simulation” (Rev-Sim) at www.rev-sim.org to see examples of our contributions to this two-year project.

A co-founder of Rev-Sim commented, “Having Rich McFall on-loan to us part-time from his consulting practice PLM Alliances was critical to make our vision for the new Revolution In Simulation industry collaboration and marketing alliance a thriving reality. Rich played a crucial role as we began our initiative to create an innovative on-line community connecting subject matter experts, industrial users, and solution providers working together under a common goal of accelerating the use of engineering simulation software. He designed our alliance program and shepherded sponsor relationships, ensuring that Rev-Sim was not only a useful resource to industry users and software sponsors, but also a financially-viable initiative. His fervent focus on dissecting opportunities, identifying options, and prioritizing actions – all with the minimal resources and budget – was inspiring for our team to witness!”

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