PLM Alliances Client Reference I
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This returning client of PLM Alliances sought help with developing fresh competitive positioning, differential messaging, and new marketing assets for use at an important annual industry conference.
The result was a double-sided trifold handout that presented “A Brief History of Configuration Management Software” on one side and “The Future of Configuration Management Software in PLM Platforms” on the other.
By using this marketing asset in conversations with prospects the client was able to tell the story of their many contributions to CM software over the decades and then immediately position themselves for the future as a leader in CM apps that are deployed as part of a more open, federated PLM platform architecture that the industry is moving to.