PLM Alliances Consulting Client Case Study A
This PLM Alliances client was an established independent software provider (ISP) and PLM market segment leader of rapidly deployable best-in-class Configuration Management (CM) software solutions for the A&D industry. They sought help with formulating their channel partner business strategy and then creating the marketing collaterals needed to engage and support partners including with their PLM business development. Read more in Client Case Study A.
PLM Alliances Consulting Client Case Study B
A privately held independent software provider (ISP) of engineering simulation software, operating in the CAE market segment of PLM, offered a new generation of market disrupting industry-specific finite element analysis (FEA) tools usable by design engineers as well as expert analysts. The initial project was to collaborate with the client’s executive team to develop, frame, vet, and tune a bold new market strategy for creating partnerships, alliances, and sales channels around a rapidly emerging new market opportunity. The project goals included re-imagining how their existing product positioning, competitive differentiation, user messaging, value propositions, and customer presentations could evolve to support the new market space and partner-scape opportunities. Read more in Client Case Study B.
PLM Alliances Consulting Client Case Study C
This client was an independent software provider, selling into the mechanical analysis and simulation market segment of PLM solution software, that was focused on the aviation, aerospace, and defense industry. The client sought a fresh outsider’s perspective on the strengths, weaknesses, opportunities, and threats of the company. They recognized the value in having an independent SWOT analysis conducted by a professional outside of their own management team to avoid bias or group-think. However, they were weary if an outside consultant could ever understand the intricacies and nuances of the company’s history, proprietary technology, software products, application uses, competition, and customer markets. They needed someone who was intimately familiar with all of these elements yet who was on the “outside edge of the inside” and thus capable of providing a comprehensive and unfiltered SWOT analysis. Read more in Client Case Study C.
PLM Alliances Consulting Client Case Study D
An established ISV within a PLM market segment engaged PLM Alliances to develop new marketing collaterals, refresh website content for SEO optimization, and author a bolder blog that would support new partner development as well as end-user PLM business development. This project which is on-going will be profiled in a future Client Case Study D coming soon.
PLM Alliances Consulting Client Case Study E
A year-long project to develop an industry-focused strategy and then lead the initial execution of the corresponding go-to-market plan for PLM business development and channel partner development is drawing to a close. Check back soon for another PLM Alliances reference at Client Case Study E.