PLM Alliances Consulting Client Case Study A
This PLM Alliances client was an established independent software provider (ISP or ISV) and PLM market segment leader of best-in-class Configuration Management (CM) software tools for the A&D industry. They sought help with formulating their channel partner business strategy and then creating the marketing collaterals and sales-enablement assets needed to engage and support partners with PLM ISV business development. Read more in Client Case Study A.
PLM Alliances Consulting Client Case Study B
A privately-held independent software provider of engineering simulation software, operating in the CAE market segment of PLM, offered a new generation of market disrupting industry-specific finite element analysis (FEA) tools usable by design engineers as well as expert analysts. The initial project was to collaborate with the client’s executive team to develop and test a bolder market strategy for creating partnerships, alliances, and sales channels around a rapidly emerging new market opportunity. The project goals included re-imagining how their existing product positioning, competitive differentiation, industry messaging, value propositions, and customer presentations should evolve to support new market opportunities. Read more in Client Case Study B.
PLM Alliances Consulting Client Case Study C
This client was an independent software provider, selling into the mechanical analysis and simulation market segment of PLM solution software, that was focused on the aviation, aerospace, and defense industry. The client sought a fresh outsider’s perspective on the strengths, weaknesses, opportunities, and threats (SWOT) of the company and its products. They recognized the value in having an independent SWOT analysis conducted by a professional outside of their own management team to avoid bias or group-think. However, they were weary if any consultant could ever understand the intricacies and nuances of the company’s history, proprietary technology, software products, application uses, competition, and targeted markets. They needed someone who was intimately familiar with all of these elements yet who was on the “outside edge of the inside” and thus capable of providing a comprehensive and unfiltered SWOT analysis. Read more in Client Case Study C.
PLM Alliances Client Reference Example D
An established ISV within a niche PLM market segment engaged PLM Alliances to develop new marketing collaterals, refresh website strategy and content for SEO optimization, and create a blog series that would generate additional visibility and sales leads. This project which is on-going will be profiled in a future Client Case Study D coming soon.
PLM Alliances Client Reference Example E
This client engaged PLM Alliances in a year-long project to refresh its industry-focused strategy and then lead the pilot execution of the corresponding go-to-market plan for direct and indirect channel business development. Check back soon for another PLM Alliances case study at Client Example E.
PLM Alliances Client Reference Example F
As a founding member of the organizing executive committee, PLM Alliances contributed to the establishment of a new industry partnership and marketing alliance to educate, advocate, and collaborate for the wider use of engineering software. Visit Client Example F to explore this example of a creative alliance working to expand the markets of participating sponsors.
PLM Alliances Client Reference Example G
A new international software provider, in an emerging market space similar to PLM, sought help from PLM Alliances with developing its business plan, sales strategy, competitive positioning, and industry messaging for entering the North American market. This multi-month project is presently underway so check back soon at Client Example G for more details on the scope of work and results.