Product Lifecycle Management Alliances
Creating platforms of collaboration for partnerships, alliances, channels, and communities in PLM software markets.
What Happened to the PLM VAR Channel? It’s no secret that performing as a channel partner or Valued-Added Reseller (VAR) in PLM software solution markets (e.g. PDM, CAD, CAE, CAM, MBSE, CM, DMfg, etc.) is challenging enough during the best economic conditions. It’s even more difficult during a recession, if not nearly impossible in a... Continue Reading →
Myth-Stakes of Partner Building 107: Independent PLM software providers expecting that selling through an indirect reseller channel will take less time, skill, or investment than with a direct sales strategy. Over the years I have spoken with a variety of managers at new and old, small and large software providers across the many solution market... Continue Reading →
Myth-Stakes of Partner & Alliance Building 106: PLM channel partners not grasping that industrial users don’t want to be “sold to” and that solution providers no longer need someone else to “do their selling” for them. Instead, as solution software and their underlying technologies have become more complex to learn about and apply in practice,... Continue Reading →
Myth-Stakes of Partner Building 105: (a) PLM VAR channel partners thinking that traditional forms of “value added” will protect their business model from being disrupted, then disintermediated, and finally obsoleted. (b) Software solution providers believing that channel partners can successfully add all the value needed if their partners act just like a smaller cloned version... Continue Reading →