Product Lifecycle Management Alliances
Creating platforms of collaboration for partnerships, alliances, channels, and communities in PLM software markets.
Myth-Stakes of Partner Building 107: Independent PLM software providers expecting that selling through an indirect reseller channel will take less time, skill, or investment than with a direct sales strategy. Over the years I have spoken with a variety of managers at new and old, small and large software providers across the many solution market... Continue Reading →
State of PLM Channels, Alliances & Partnerships "Are PLM channels healthy and growing, or are they challenged and failing?" "Are PLM partnerships and alliances becoming more common and valuable, or are they increasingly an energy-sapping distraction that rarely produces as promised?" "Should resellers and consulting service providers seek more partnerships with different solution providers, or... Continue Reading →
Myth-Stakes of Partner & Alliance Building 106: PLM channel partners not grasping that industrial users don’t want to be “sold to” and that solution providers no longer need someone else to “do their selling” for them. Instead, as solution software and their underlying technologies have become more complex to learn about and apply in practice,... Continue Reading →