Myth-Stakes of Partner Building 103

Myth-Stakes of Partner Building 103:  PLM channel partners won’t invest in a relationship, or even invest in their own performance as a partner, if they don’t have something in which they can take ownership. In this series of PLM Alliance Alchemy posts we are examining the more common myths and mistakes in partner, alliance, and... Continue Reading →

Myth-Stakes of Partner Building 101

PLM Alliances Myth-Stakes of Partner Building 101 The most successful partnerships do not revolve around technology and products, nor sales capacity and marketing might. Neither are they based initially on shallow respect and trust which must be earned over the long-term. Instead, partnerships are best formed from an aligned, shared vision of market trends and emerging opportunities.... Continue Reading →

The Alchemy of Alliance Making

The Alchemy of Alliance Making All those who have spent their career creating partnerships, alliances, and channel communities within the many market segments of Product Lifecycle Management (PLM) know that our profession is much more of a wily situational craft - what I call Alliance Alchemy - than an exact, repeatable management science. As evidence,... Continue Reading →

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