Product Lifecycle Management Alliances
Creating platforms of collaboration for partnerships, alliances, channels, and communities in PLM software markets.
PLM Alliances Client Reference I Tags: This returning client of PLM Alliances sought help with developing fresh competitive positioning, differential messaging, and new marketing assets for use at an important annual industry conference. The result was a double-sided trifold handout that presented "A Brief History of Configuration Management Software" on one side and "The Future... Continue Reading →
PLM Alliances Client Reference Example G Tags: A new international software provider in an emerging market space similar to PLM sought help from PLM Alliances with its business plan, go-to-market strategy, competitive positioning, industry messaging, customer presentations, and partnerships for entering the North American market. This multi-month project is presently underway so check back soon... Continue Reading →
PLM Alliances Client Reference Example F Tags: As an invited founding member of the organizing Executive Committee, Rich McFall through PLM Alliances contributed to the establishment of a new industry-wide partnership and marketing alliance whose mission was to educate, advocate, collaborate, and innovate for the democratization of engineering simulation software technologies. Our contributions were numerous... Continue Reading →
PLM Alliances Client Reference Example D Tags: An established ISV selling into a highly competitive PLM market segment within the aerospace and defense industry engaged PLM Alliances to develop new marketing assets that would support partner sales enablement and end-user business development. These marketing collaterals included: √ white papers and articles √ website content √... Continue Reading →
PLM Channel Consulting Client Case Study B Tags: The Client: A privately held independent software provider (ISP or ISV) of engineering simulation software, operating in the CAE market segment of PLM, offered a new generation of market-disrupting industry-specific finite element analysis (FEA) tools usable by design engineers as well as expert simulation analysts. The Scenario:... Continue Reading →