What Happened to the PLM VAR Channel? It’s no secret that performing as a channel partner or Valued-Added Reseller (VAR) in PLM software solution markets (e.g. PDM, CAD, CAE, CAM, MBSE, CM, DMfg, etc.) is challenging enough during the best economic conditions. It’s even more difficult during a recession, if not nearly impossible in a... Continue Reading →
The Alchemy of Alliance Making
The Alchemy of Alliance Making All those who have spent their career creating partnerships, alliances, and channel communities within the many market segments of Product Lifecycle Management (PLM) know that our profession is much more of a wily situational craft - what I call Alliance Alchemy - than an exact, repeatable management science. As evidence,... Continue Reading →