Introducing The PLM Ecosystem Atlas The most frequent questions I hear about the recently announced Product Lifecycle Management Ecosystem Atlas – “The PLM Atlas” – are what exactly is it, what prompted its creation as a project of PLM Alliances, and what are the real-world uses for it. The PLM Atlas was created to provide... Continue Reading →
Global Engineering Software Marketing & Sales Part 3
While speaking with international providers across different software market segments of PLM (e.g. PDM, CAE, CM, AM, CAM, Viz, DM, etc.) I am often asked how engineering software marketing and sales differs around the world, as well as how it has changed over the years in the United States. In Part 1 of this PLM... Continue Reading →
Engineering Software Sales & Marketing in the U.S. Part 2
In the last Alliance Alchemy post on how engineering software sales and marketing differs around the world, I mentioned that I often speak with international providers across different solution software market segments of PLM (e.g. PDM, CAE, CM, EIM, AM, CAM, Viz, DM, etc.). A frequent discussion topic is how different is selling technical software... Continue Reading →
Engineering Software Sales & Marketing in the U.S. Part 1
I often speak with international solution providers across different engineering software market segments of PLM (e.g. PDM, CAE, CM, EIM, AM, CAM, Viz, DM, etc.). Over my career I’ve also lived abroad as well as worked for foreign-based providers here in North America. A frequent question I hear is how different is marketing and selling... Continue Reading →