PLM Alliances Client Reference Example G
Tags: Business Plan, Competitive Positioning, Go-To-Market Plan, Marketing Collaterals, Partner Recruiting, Regionalization
A new international software provider in an emerging market space similar to PLM sought help from PLM Alliances with its business plan, go-to-market strategy, competitive positioning, industry messaging, customer presentations, and partnerships for entering the North American market.
This multi-month project is presently underway so check back soon for more details on the complete scope of work that was performed. Until then, here’s what their executives had to say about our work to date:
“After deciding to expand our asset management software business into North America we were introduced to PLM Alliances by a respected international market analyst firm. We sought help from PLM Alliances to develop our business plan and go-to-market strategy that would uniquely position us in a crowded, competitive solution space. By using the expertise and insights of marketing consultant Rich McFall we were able to define a far more focused strategy along with bolder messaging. This not only helps us to expand into new markets like the U.S. but is also be of considerable value in our existing domestic market.” Client Co-founder.
“After guiding the creation of our new business plan, PLM Alliances next took on a review and overhaul of our customer-facing presentations. Richard McFall led us to understand that we should lead our customer engagements with a collaborative conversation focused on our customer’s industry instead of ‘selling’ our products and services, no matter how different and better our technology was. Our new master presentation has become a powerful sales tool to guide us thru each stage of influencing prospective new customers, partners, and employees.” Client Vice President.
“PLM Alliances provided us with incredible support in preparing our new international software company for entering the U.S. market by creating a robust go-to-market business plan then regionalizing our presentations, website, and other marketing materials. Most importantly, they performed the meticulous work to find, qualify, excite, and recruit a prospective partner for us in the U.S. who ended up being an ideal match. This saved us great time and financial resources, allowing us to begin work in the U.S. without the need to first establish our own office or relocate employees. Our new partner is off to a fast start, demonstrating that PLM Alliance’s guidance was on target.” Client Director and Co-Founder