What Happened to the PLM VAR Channel?

What Happened to the PLM VAR Channel? It’s no secret that performing as a channel partner or Valued-Added Reseller (VAR) in PLM software solution markets (e.g. PDM, CAD, CAE, CAM, MBSE, CM, DMfg, etc.) is challenging enough during the best economic conditions. It’s even more difficult during a recession, if not nearly impossible in a... Continue Reading →

PLM Green Announcement

Announcing the PLM Green Alliance The mission of the new PLM Green Alliance is to create global connection, communication, and community between professionals who use, develop, market, or support Product Lifecycle Management (PLM) related technologies and software solutions that have value in addressing the causes and consequences of climate change due to human-generated greenhouse gas... Continue Reading →

State of PLM Partnerships 2019

As the new business year begins, are partnerships, alliances, and channels in engineering software markets (e.g. PLM, CAD, CAE, PDM, CM, PPM, CAM, AM, DMfg, EDA, etc.) becoming more important, less important, the same importance, or difficult to really know? Tell us what you think in this anonymous one-question PLM Alliances State of Partnerships 2019... Continue Reading →

Myth-Stakes of Partner Building 107

Myth-Stakes of Partner Building 107: Independent PLM software providers expecting that selling through an indirect reseller channel will take less time, skill, or investment than with a direct sales strategy. Over the years I have spoken with a variety of managers at new and old, small and large  software providers across the many solution market... Continue Reading →

State of PLM Partnerships, Alliances & Channels 2018

State of PLM Channels, Alliances & Partnerships "Are PLM channels healthy and growing, or are they challenged and failing?" "Are PLM partnerships and alliances becoming more common and valuable, or are they increasingly an energy-sapping distraction that rarely produces as promised?" "Should resellers and consulting service providers seek more partnerships with different solution providers, or... Continue Reading →

First they ignore you

Over my career I have had the privilege of working with many independent software & service providers across numerous market segments within the $40B PLM ecosystem.  I’ve come to greatly admire the passion and perseverance of the founding management teams who often started out with only an idea and their own sweat equity. Many have... Continue Reading →

Myth-Stakes of Partner Building 106

Myth-Stakes of Partner & Alliance Building 106: PLM channel partners not grasping that industrial users don’t want to be “sold to” and that solution providers no longer need someone else to “do their selling” for them. Instead, as solution software and their underlying technologies have become more complex to learn about and apply in practice,... Continue Reading →

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